New Partnership Aims to Bring Blockchain Sports Tokens to the NFL, MLB

New Partnership Aims to Bring Blockchain Sports Tokens to the NFL, MLB

Blockchain sports venture Chiliz has partnered with major sports marketing agency Lagardere Sports and Entertainment. American sports fans could soon be using blockchain-based tokens to interact with their favorite teams.Blockchain sports firm Chiliz has partnered with major marketing agency Lagardere Sports and Entertainment, according to a press release on Feb. 17. Chiliz CEO Alex Dreyfus told Cointelegraph that — as part of the partnership — Lagardere’s sales team will present Chiliz and its blockchain-based fan…

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FC Barcelona Dives Into Crypto, Partnering With Chiliz to Create Token

FC Barcelona Dives Into Crypto, Partnering With Chiliz to Create Token

Soccer giant FC Barcelona partners with Chiliz blockchain outfit, creating Ethereum-based BAR fan tokens. Spanish soccer powerhouse FC Barcelona, or Barca, has teamed up with fintech platform Chiliz to create a blockchain-based token for the sports franchise.As part of the partnership with FC Barcelona, Chiliz created Barca Fan Tokens (BAR) for use on its social mobile app called Socios, according to a press release shared with Cointelegraph. “We are really proud to launch the Barca…

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